Punto Objetivo S.A. de C. V., is a Mexican enterprise devoted to design and to develop complete market research studies locally, regionally and globally.

We were the first market research enterprise obtaining the ISO 9002 certificate.

Our enterprise is aimed to completely satisfy the specific needs of our customers as the authentic business opportunity, in such a manner that upon adequately satisfying it, our enterprise will assure its permanence in the industry.

Our offices are located at Mexico City and Monterrey.

We are proud to have prestigious enterprises among our customers, among which we may list the following: Procter & Gamble, Danone, Kellogg, Cerveceria Cuauhtemoc, Sara Lee, Clorox, Campbells and Corfuerte.

Our commitment is to be the leader of the organizations offering market research studies providing integral quality services in everything that is entrusted to us, working hard and with professionalism to satisfy the needs and expectations of our customers.

At Punto Objetivo we are convinced that the organization’s success depends on the quality of the relations established with customers, suppliers and interested parties.

We are always at the avant-garde with state–of–the–art technology for developing our activities.

02. Process–Based Approach

Pursuant to the standard, our system adopts a process-based approach when developing, implementing and improving the efficiency of the quality management system in order to increase customer’s satisfaction by meeting his/her requirements.

Punto Objetivo adopts the Mexican standard NMX-CC-9001-IMNC-2000 as a strategic basis establishing the requirements of our quality management system for:

a) Proving the capacity for offering consistent goods /services meeting the customer’s requirements and applicable regulations.

b) Increasing the customer’s satisfaction through the efficient application of the system, including the processes for the continuous improvement of the system and the assurance of meeting the customer’s requirements and the applicable regulations.

Quality Policy:
To give our customers more than what they expect to receive by the continuous improvement of our quality system.